Mr Bui Dinh Truong, Country Manager of Dell Vietnam.
Mr Bui Dinh Truong, Country Manager of Dell Vietnam, told VET that information technology consumption will continue to grow in the long term despite the short-term challenge inflation presents
Mr Bui Dinh Truong, Country Manager of Dell Vietnam, told that information technology consumption will continue to grow in the long term despite the short-term challenge inflation presents.
How do you view the development of information technology in Vietnam over the last five years?
The Vietnam market has been growing steadily over the last few years and we expect growth to continue. According to Business Monitor International (BMI), the Vietnamese information technology (IT) market is expected to report 18 per cent growth in 2011. From January to August this year PC imports saw double-digit growth in dollar terms, but economic cooling measures are forecast to have an impact later in the year.
Factors such as rising PC penetration, economic growth, a range of government ICT initiatives and a drive to develop Vietnam’s domestic IT industry will help sustain continued expansion into the future. Vietnam’s IT market is estimated to grow at a Compound Annual Growth Rate (CAGR) of 16 per cent over the 2011-2015 period. The addressable domestic market for IT products and services is projected by BMI to reach $4.3 billion by 2015.
The country is also experiencing rapid growth in internet penetration, surpassing neighbouring countries such as Thailand and the Philippines. Vietnam has one of the highest internet growth rates in the world right now and this represents a market of huge potential for vendors like Dell.
What potential do you see in Vietnam for Dell?
Vietnam is a key emerging market for Dell and we are continually investing in the market. According to BMI, PC penetration in Vietnam is estimated at around 15 per cent in 2010 and notebooks were owned by an estimated 7 per cent of the Vietnamese population. This signifies huge growth potential in the local PC market, with the greatest potential being found in rural areas.
Customers can expect a seamless experience with Dell. It’s more than just a product or service; it’s an experience with Dell. Our solutions empower customers to do more and achieve more. We at Dell see our role as simplifying IT for our customers, so that they can focus on their core business and generate revenue. For example, we have established Dell service centres in 52 cities and provinces in Vietnam, offering a comprehensive suite of support and solutions for our partners and customers.
Dell’s brand is deeply rooted in our purpose as a company - delivering technology solutions that enable people everywhere to grow and thrive. We keep the customer at the core of everything we do. We have more than 5.4 million interactions with customers every day and use these conversations to guide our R&D efforts and other programmes.
Dell has launched the first Dell Solution Center in South Asia. How will it benefit Dell’s customers in Vietnam?
Dell is committed to providing customers with open, capable and affordable solutions. The Dell Solution Center will play a key role in helping our customers to innovate and drive business results through new solutions, services, and cloud computing. Dell listens closely to what customers want.
Through millions of conversations each day on our engagement channels, we hear how customers continue to face significant increases in IT complexity. We’ve also discovered that the top two areas of concern for customers revolve around efficiency and flexibility. We therefore invested in the Dell Solution Centers to help meet our customers’ needs in these areas.
Most small and medium businesses are also risk averse and a major benefit of the Singapore Solution Center is to help customers “prove and reduce risk” around the deployment of new solutions within an organisation through access to invaluable Dell technology and solutions experts. Our customers asked, and we delivered them the power to do more.
We selected Singapore as the base for the Solution Center in the South Asia region because it has been a key regional site engaging in the design and development of Dell’s products, services and solutions since 1995.
Customers in neighbouring countries like Vietnam can easily connect with and access the Singapore Solution Center to learn about Dell’s industry-focused solutions and domain expertise. Meanwhile, Dell experts in the Solution Centers will work closely with all customers to help them select solutions and IT systems that meet their requirements, therefore budgeting more wisely, spending less on managing the status quo and investing more in technology innovation to drive business value.
What are the challenges for Dell in doing business in Vietnam at this time?
Inflation is a common concern for everyone, but it only occurs in the short term. People and organisations recognise that IT is the best solution to make their operations more effective. So we don’t see any slowdown in terms of the big picture.
In the short term, over six to nine months, nobody can predict exactly how the economy will perform and how consumers will act. But in the long term we believe that IT consumption will grow because it brings major benefits to people’s activities and business.
In addition, enterprises and other organisation still have significant demand for IT applications to serve their development and expansion in the long term.
What is Dell’s core business strategy in Vietnam in 2012?
Over the past decade Dell has evolved from primarily a hardware provider to an innovative solutions provider encompassing cloud technologies, next generation end-user and data centre computing solutions and industry solutions for sectors including healthcare, education and public safety.
In an environment where end-user computing is transforming, in 2012 we will continue to invest in global, full-service, end-to-end IT solutions - from the end-user to the data centre - to better serve customers globally.
This is because they are critically important to our customers and we will help to address our customers’ opportunities and challenges - and what is important for our customers is important for Dell.
Dell’s products and solutions are designed to provide customers with the most flexibility, the highest value and the least complexity. The company is also building its service capabilities to provide end-to-end expertise globally.
Currently, Dell is moving deeper into the core of information technology with our own intellectual property that delivers efficient, flexible and differentiated IT solutions to millions of customers worldwide.
Over the past year we have made great progress towards our strategy, and Dell today has it’s strongest-ever portfolio of solutions, intellectual property and differentiated products, backed by new skills and capabilities in our global team. We also have fundamentally redefined our operations to optimise our global value chain and it is showing in our financial results.